Project 4: Deposit Subscription Classifier

Objective: The classification goal is to predict if the client will subscribe (yes/no) a term deposit (variable y). Context: Leveraging customer information is paramount for most businesses. In the case of a bank, attributes of customers like (age,job,marital,education, average yearly balance,etc.) can be crucial in strategizing a marketing campaign when launching a new product. Link to Github repository

April 11, 2020

Project 3: Personal Loan

Context: This case is about a bank (Thera Bank) whose management wants to explore ways of converting its liability customers to personal loan customers (while retaining them as depositors). A campaign that the bank ran last year for liability customers showed a healthy conversion rate of over 9% success. This has encouraged the retail marketing department to devise campaigns with better target marketing to increase the success ratio with minimal budget.

April 10, 2020

Project 2: Insurance leverage customers

Context: Leveraging customer information is paramount for most businesses. In the case of an insurance company, attributes of customers like (age,sex,bmi,children,smoker,region,charges)can be crucial in making business decisions. Hence, knowing to explore and generate value out of such data can be an invaluable skill to have. Link to Github repository