👋 Hi, I’m Neema Madayi Veetil

Senior Business Intelligence Analyst | BI Developer | Analytics Professional (9+ Years)

Toronto, Canada 🇨🇦

👩‍💼 Professional Profile

Senior Business Intelligence and Analytics professional with 9+ years of experience delivering scalable, high-impact analytics solutions across SaaS, Telecom, and Consulting environments.

Currently working as a BI Developer / Business Intelligence Analyst at AlertDriving (Toronto), partnering with business and leadership teams to design decision-ready dashboards, governed metrics, and performant semantic models using the Microsoft analytics ecosystem.

Known for translating ambiguous business problems into clear, measurable insights, improving operational efficiency, and enabling data-driven decision-making at scale.

🚀 Impact Highlights (AlertDriving – Toronto)

• Owned and delivered an end-to-end automated BI solution using SQL, Power BI, and optimized data models, eliminating manual reporting and achieving a 100% reduction in recurring report effort within 4 months.
• Designed and deployed a scalable call performance analytics dashboard, improving sales visibility and productivity while enabling leadership to track KPIs consistently across teams.
• Led enhancements to the sales commission evaluation pipeline using SQL & DAX, improving logic accuracy, reducing decision errors by 33%, and receiving formal recognition at a company-wide town hall.
• Improved Power BI report refresh performance by 45% by identifying inefficiencies in legacy transformations, saving 2,000+ analyst and operational hours annually.
• Collaborated cross-functionally using Jira, Confluence, and Git, promoting reusable analytics patterns and reducing downstream technical dependency by 56%.
• Initiated and led independent analytics initiatives focused on business metric optimization, increasing stakeholder engagement and adoption of data products by 40%.

🧠 Areas of Expertise

📊 Business Intelligence & Analytics

• Power BI & Tableau semantic modeling & enterprise reporting
• Advanced DAX for business logic and performance optimization
• KPI definition, metric governance & standardization
• Executive, operational, and self-service dashboards

🏗️ Data Modeling & Analytics Design

• Star & snowflake schemas
• Fact / dimension table design
• Metric consistency across analytics layers
• Performance tuning and refresh optimization

☁️ Cloud & Microsoft Stack

• Microsoft Fabric fundamentals & Lakehouse concepts
• Azure Data Fundamentals
• Cloud-based analytics workflows

🧮 Data Analysis & Scripting

Used for data validation, exploratory analysis, automation, and analyst productivity.

🤖 Generative AI for BI

• Analyst productivity enablement
• Insight summarization & data storytelling support
• Responsible AI awareness for BI workflows

🛠️ Tools & Collaboration

🏭 Industry Domain Experience

• SaaS – Product analytics, sales performance, customer behavior insights
• Telecom – Large-scale operational reporting and KPI standardization
• Consulting – Delivered analytics solutions for enterprise clients including PayPal and Adobe, supporting business decision-making across multiple stakeholders

📜 Certifications

• Microsoft Azure Data Fundamentals (DP-900)
• Generative AI for BI Analysts – IBM
• Microsoft Fabric: The Complete Guide
• Currently preparing for PL-300: Power BI Data Analyst

🎙️ Community, Content & Knowledge Sharing

🎧 The Data Talk with DOERS | Podcast Host & YouTuber

A podcast and YouTube channel focused on real-world data and analytics careers, practical BI problem-solving, and lessons from industry practitioners.

Through conversations with data professionals, architects, and leaders, I share:

• Career insights for analysts and BI professionals
• Practical guidance on analytics, Power BI, and data-driven decision-making
• Honest discussions on growth, transitions, and real industry challenges

This reflects my passion for mentorship, storytelling, and building a data community beyond dashboards.

👉 YouTube Channel: The Data Talk with DOERS

🌐 Connect